Swiss Design in Motion

For the first time in the United States, Frame in Frame – Swiss Design in Motion presents rediscovered experimental films produced in Switzerland between the 1960s and 1990s. Shown during NYCxDesign 2026 at WSA, the exhibition unfolds within a scenographic framework developed in collaboration with a new generation of designers and artists. Curated by Christian Herren, Frame in Frame is presented by the Consulate General of Switzerland in New York.

Rather than confining the non-narrative short films to a single viewing point, the exhibition takes shape as an environment structured by furniture, projection, light, and sound. Designer Ben Ganz transforms the Lehni aluminum shelving system into a sculptural projection structure, drawing on recent collaborations with Lehni initiated at the Zurich University of the Arts (ZHdK). Design studio Panter&Tourron introduces a flexible cinema setting with their modular «Anagram» sofa system for Vitra, a platform that can be rapidly reconfigured from focused viewing to informal gathering. Their configuration of USM Haller elements as a bar extends the installation into a social space. A rug by Trix and Robert Haussmann, produced by Ruckstuhl, marks a deliberate shift: it connects the logic of Swiss late-modernist furniture to the experimental films, which share their grounding in grid structures and modular organization, yet open it toward a more idiosyncratic formal language.